How to list your business for sale on Nalren — free, in an afternoon

What a Nalren business listing is — and where it shows up

When you list a business on Nalren it appears in three places at once: in the Business search and map inside the app, on the web at nalren.com, and on your city's Businesses for Sale page (for example Los Angeles), where it sits next to businesses listed through the MLS by brokers. A buyer who opens it sees the asking price, the industry, revenue and profit, what is included in the sale, your photos, and your description. If you attached documents, they can request the information packet.

What a buyer does not see: a middleman. The listing shows the contact you enter when you post — as a Private Seller, or under your brokerage if you are a broker — and the Contact button opens a call or an email to that phone number and email. Nalren does not sell your listing's inquiries to anyone, and nothing about the sale itself — price, terms, escrow, the money — runs through Nalren. If you would rather have a licensed Nalren agent (or, in some cases, a licensed referral partner) handle the sale for you, that is a separate path: Sell with Nalren.

Before you start: what to gather

The form takes fifteen minutes if you have the numbers in front of you. These are required:

• The business street address — the address picker only accepts full US street addresses. It places the pin on the map; the listing page itself shows buyers the city and state, not the street line.
• Your contact details — name, phone and email (brokers also enter their license number and brokerage). This is the phone and email the Contact button reaches.
• Listing title and business name — the title is what buyers see in search results (“Established coffee shop, prime corner, owner retiring” reads better than the legal name).
• Description — what the business does, who the customers are, why it works, and why you are selling.
• Asking price — if you are not sure, read how small businesses are priced first; buyers will check your price against the same math.
• Business type — For Sale, Partnership (you are looking for a partner, not an exit), or Seller Finance (you will carry part of the price).
• Industry — one of about a hundred categories (Restaurant, Hair Salon, Auto Repair, E-Commerce, Dental Office, Cleaning Services…). Buyers filter by it, so pick the one they would search.
• Annual revenue, net profit, employees, and year established.
• At least one photo (a video also satisfies this).

These are optional, and every one you fill in makes the listing more credible: cash flow, lease length (or month-to-month), what is included in the sale (equipment, inventory, brand assets, client list, owner training and support, real estate, business license), a month-by-month revenue breakdown, an expense breakdown (rent, utilities, payroll, marketing, supplies, insurance), reason for selling, growth opportunities, current challenges, up to two videos, and documents for the information packet.

Step 1 — Create an account and verify your email

Posting any listing requires a verified email address. A basic account is enough to list a business as its owner — you do not need to add a payout method. Sign up at nalren.com/register or in the app, open the verification email, and you are ready. Brokers and authorized representatives may be asked to set up a professional profile before they can post.

Step 2 — Add Listing → Business

Once you are signed in, open your profile and choose Add Listing, then pick Business. There is no sub-menu. The form opens with two short screens — the address, then who you are — and then the listing itself in four tabs: Basic Info, Details, Media & Location, and Preview.

Step 3 — The business address

Type the street address and pick it from the suggestions; city, state and zip fill in automatically and a confirmation card appears. The address is what places the listing on the map and lets your city's Businesses for Sale page pick it up. On the public listing buyers see the city, state and a map pin — the street line is not printed on the page. If the business has no fixed premises (a mobile or online business), use the address it operates from.

Step 4 — Who is posting

Pick your relationship to the business. It decides which contact details the form asks for, and those details are what the Contact button on the listing dials and emails:

• Business Owner — your name, phone and email, plus a confirmation that you own the business or have legal authority to offer it for sale.
• Business Broker / Agent — your name, license number, brokerage, phone and email. The listing shows your brokerage as the company.
• Authorized Representative (a manager, partner or attorney acting for the owner) — your name, phone and email, plus a confirmation that you are authorized to list the business.

Step 5 — Basic Info: title, name, description, price, type, industry

• Write the title for a buyer scanning a list. Lead with what it is and the one thing that makes it worth a click: “Profitable mobile detailing business, 2 vans, 400 repeat clients.”
• The description is yours to pitch. Some sellers describe every detail; others sketch “a neighborhood bakery in the San Fernando Valley” and save the rest for serious buyers. Both work — the required fields are the only things you must state.
• Use the description to answer the question every buyer has first: why are you selling? Retirement, relocation, a second business that needs your time, health — an honest reason removes the suspicion that something is wrong with the business.

Step 6 — Details: the numbers and what comes with the sale

This tab is where a listing becomes believable. Revenue, net profit, employees and year established are required; the rest is optional but is exactly what a buyer's accountant will ask for anyway:

• Cash flow and the auto-calculated profit margin.
• Lease — years remaining or month-to-month. For most storefront businesses the lease is the single thing buyers ask about first; if you have three years left with an option, say so.
• Included in the sale — tick what transfers: equipment, inventory, brand assets (name, logo, website, social accounts, phone number), client list, owner training and support, real estate, business license.
• Monthly revenue breakdown — twelve numbers that show seasonality far better than an annual total.
• Expense breakdown by category, so the buyer can see rent and payroll as a share of revenue.
• Reason for selling, growth opportunities (what you never got around to: delivery, a second location, weekend hours) and challenges (say them — a buyer who discovers them later walks).

Step 7 — Media & Location: photos, video, and the information packet

• Photos (at least one; more is better): the storefront, the interior in daylight, equipment, the product. Skip anything that shows customers' faces or documents on a desk.
• Up to two videos — a thirty-second walkthrough does more than ten photos.
• Information packet — upload the documents a serious buyer needs next: a summary P&L, an equipment list, the lease abstract, a menu or price list. Buyers download the packet from your listing after giving their name and email and accepting the terms, so casual browsers never see it. Leave tax returns and bank statements out; those come later, under a signed NDA, to a buyer who has made an offer.
• Location — the address from step 3 is shown here again in case you need to change it.

Step 8 — Preview, publish, review

The Preview tab shows the listing the way a buyer will see it. Press Publish Listing. The listing is held for a review by a real person before it goes live. Once approved it appears in the Business search and map on the web and in the app, and your city's Businesses for Sale page picks it up on its next daily refresh. You can edit it at any time afterward — a price drop, new photos, an updated lease.

What happens when a buyer is interested

They press Contact, which calls or emails you directly, or they download the information packet. From there it is your conversation: a first call, a visit, financials under NDA, an offer. Most small-business sales then run 30–90 days of due diligence and escrow; our buyer's due-diligence checklist shows you exactly what the other side will be looking for, which is the best way to prepare.

What's free and what isn't

Five habits of listings that sell

• Price from the numbers, not from what you need. Buyers and their lenders price on earnings; a listing priced on the owner's hopes sits.
• Fill in the optional fields. A listing with a lease term, an expense breakdown and a stated reason for selling gets serious inquiries; a listing with a price and a paragraph gets tire-kickers.
• Answer fast. A buyer who emails three sellers buys from the one who called back.
• Keep the books ready. Two to three years of P&Ls and tax returns, cleaned up, before the first serious call.
• Tell the landlord early. Most leases need the landlord's consent to assign; a buyer who hears “I haven't asked yet” hesitates.